Viwa proudly helped London prepare for the 2012 Olympics by winning the contract to install the visual graphics for all the grandstands, camera towers and way-finding signage. This amounted to more than 100,000m2 of banner, which was installed over 16 venues across Greater London. The project incorporated fins (flags), hero banners, grandstand wraps, doorway entrances, sporting vinyl graphics and way-finding signage. Each site required its own unique design and alterations.
We also designed and created custom-built framework systems in huge quantities, all the time sticking to the Organising Committee’s strict schedule. As deadlines approached, Viwa stepped outside its assigned role and helped with design and artwork. We also advised on which shape or systems would best fit each location. We embraced the challenges posed by the vastly differing sites and designs, as well as those imposed by such a short timescale. It was certainly worth it – the sensational results were seen all over the world.