Thousands of die-hard LEGO fans turned up to the unveiling of LEGO’s world’s
largest flag ship store opening yesterday in Leicester Square, London.
Our rigging expertise was used to erect banners which hid
the shop windows and entrance from the excitable crowd.
The turn-out for the unveil was said to be LEGO’s best ever store opening.
With the likes of Loren Shuster (Executive Vice President and Chief
Commercial officer at LEGO), Sadiq Khan (Mayor of London) and…Lester!!
LEGO’s newest English tea-drinking mascot, all making an appearance.
12:30pm was the scheduled reveal, although the frantic crowd
couldn’t wait a minute longer. We all rushed to our positions to prepare for the reveal.
Ropes in hands we waited for the que to let the banner fall. 5, 4, 3, 2, 1….GO!
The crowd went wild, smiles showing on everybody’s faces, especially ours!
To be involved with such an iconic opening was very exciting!
But as they say there’s no rest for the wicked.
We have loads more in the pipeline so stay tuned!
Watch the reveal here: